by anthonycaliendo
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21 B2B Content Marketing Stats for Sales Success in 2018

• Is your sales team getting the support you need from marketing? Here are 21 B2B marketing stats to help sales and marketing get a content strategy that converts!

• 63% of North American B2B marketers say they\'re more successful with their content marketing now than they were a year ago

• 78% of top B2B performers say they\'re much more successful with their content marketing now than they were a year ago

• 37% of B2B marketers have a documented content marketing strategy (compared with 62% of top performers)

• 80% of all B2B content marketers surveyed agree their organization is focused on building audiences (i.e., one or more subscriber bases); that\'s an 18% increase from last year

• 74% of B2B marketers agree their organization values creativity and craft in content creation and production (compared with 88% of top performers)

• 24% of those surveyed say their organization\'s overall content marketing approach is extremely or very successful; we consider these respondents B2B content marketing top performers

• 70% of the top-performing B2B content marketers rate the project management flow during their content-creation process as excellent/very good, compared with just 36% of all those surveyed

• 63% of B2B marketers say their organization\'s overall content marketing approach is much more or somewhat more successful than one year ago (compared with 78% of top performers)

• 36% of B2B marketers rate the project management flow during their organization\'s content-creation process as excellent/very good (compared with 70% of top performers)

• 19% of B2B marketers rate their organization\'s alignment of metrics and content marketing goals as excellent/very good (compared with 54% of top performers)

• 94% say social media posts were cited as the most popular type of content being produced

• 73% say case studies are the most popular type of content being produced

• 72% say videos are the most popular type of content being produced

• 71% say ebooks and white papers are the most popular type of content being produced

• 93% say email marketing is the best way to distribute content

• 65% say infographics are the most popular type of content being produced

• 92% say social media is the best way to distribute content

• 79% say blogs are the best way to distribute content

• 56% say in-person events are the best way to distribute content

• 55% say webinars and virtual events are the best way to distribute content

• 35% of respondents said they are measuring the ROI of content marketing initiatives

• Learn More and Get the Survey: https://www.marketingprofs.com/charts/2017/32864/b2b-content-marketing-2018-benchmarks-budgets-and-trends

This checklist was created by anthonycaliendo

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