27 Tough Questions to Ask if You're Buying a Franchise Business

Did you see The Founder, with Michael Keaton as businessman Ray Kroc? This is the true, behind-the-scenes story of how Kroc purchased a burger restaurant from the McDonald brothers and created the McDonald's fastfood chain - what both sides did right, and what they did wrong! Know Before You Buy: Here are 27 tough questions to ask before you start life as a franchise owner.

10 Tough Questions to Ask if You're Buying a Franc The Founder: He took someone else's idea and America ate it up.
  • Background

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  • How did this business get started?

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  • When did you sell your 1st franchise?

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  • What are your future growth plans? What are your income streams and profits?

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  • Why should I invest in your franchise, and not another?

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  • Leadership

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  • What is the experience of your leadership team?

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  • Who would my contact be as a franchisee?

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  • Can I meet and talk with other franchisees?

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  • How do you evaluate whether a potential franchisee is a good fit for this business?

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  • How do you communicate with franchisees?

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  • How do you resolve disputes with franchisees?

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  • Financing and Legal

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  • What is my investment cost to open?

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  • After my start-up costs, how much operating money will I need to break even, and to make a profit?

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  • How many franchise locations do you have? How many are profitable? How many fail each year?

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  • What are my franchise fees and obligations: rent, utilities, monthly royalty, marketing costs, advertising fees, insurance, legal fees, etc?

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  • What are my potential profits? What royalties do I pay? What's my revenue stream?

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  • How is a location secured? Who holds the lease?

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  • What is a franchisee's liability and obligations if the business or the franchisee is sued?

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  • Training and Operations

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  • How does training work: onsite, offsite?

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  • What is your ongoing training and support?

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  • Is there a written operations manual?

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  • How does it work if I have an idea for growing the business? Am I allowed to innovate? Do I get a royalty if my concept is implemented system wide?

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  • What steps are taken for quality control? How do you assure my franchise is not damaged by another franchisee's failures?

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  • Marketing and Sales

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  • How do you research and track consumer demands for this product? What is the business plan for my potential franchise?

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  • Do I have exclusive franchisee rights to a specific geographic area?

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  • Are you a member of any business organizations, such as Chamber of Commerce?

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  • Exit Strategy

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  • Do you have any plans to sell the business?

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  • What are the requirements if I want to sell my franchise?

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  • The Sales Assassin: Master Your Black Belt in Sales - My international bestselling sales book can teach you to be a Sales Assassin https://www.amazon.com/Sales-Assassin-Master-Your-Black/dp/0996269304

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This checklist was created by anthonycaliendo

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