How to Evaluate a Business Idea: 25 Point Checklist for Entrepreneurs

Do you have an idea for a product or service - but you're not sure if it's a good idea for a business? Your answers to these questions will help determine if your idea is a good one - and if you should start a business.

How to Evaluate a Business Idea
  • Does it solve a problem? Is there a real need for your product or service?

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  • Is there another product or service that solves the same problem?

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  • How big is the market for your product or service?

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  • Can you describe your product or service in 25 words or less?

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  • Is the need for your product new, trending or declining?

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  • Can your product solve the problem better, and how?

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  • Are there potential liabilities or risks with your product or service?

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  • What's your potential cost to start the business?

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  • What are the potential profits for this business?

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  • Can the people who need your product afford it?

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  • Is your product patentable?

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  • Is your product or service regulated or perishable?

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  • Can this business's product or service lead to other related products and services?

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  • Who are your potential competitors?

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  • How long will it take to get your idea to market?

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  • Are the potential risks and rewards acceptable?

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  • How will you fund your business?

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  • Do you want to run this business yourself?

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  • Do you have the skills to launch and run this business?

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  • What support team will you need for your business?

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  • Who will manufacture your product?

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  • How would people get your product or service - is it local, shippable or digital?

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  • How will you market your product or service?

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  • Once purchased, how much support will you have to provide customers?

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  • Do you WANT to be an entrepreneur - or do you really just want to make money?

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  • Want to be an entrepreneur? The Top 50 Podcasts for Entrepreneurs: https://www.checkli.com/checklists/anthonycaliendo/the-top-50-podcasts-for-entrepreneurs

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This checklist was created by anthonycaliendo

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