by anthonycaliendo
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Social Media Checklist for Sales Success

• Your social media profiles are part of your personal brand. Be strategic!

• Choose 1-3 social networks relevant to your target audience.

• Profile Photo: Post a professional profile photo that is recognizable on all your platforms and in real life.

• Bio: Share who you are and your expertise, link to your website, add a CTA.

• Links: Be sure to include links to your website or landing page; many social networks let you add a link in your About or other Bio spot and expand your message.

• CTA: Include a call to action in your bio: Follow Me, Visit My Website, Sign Up for Our Newsletter, Download My eBook, etc

• Cover Photos let you display your personality, share an upcoming event, promote a new product, send a key message or share important news.

• Posts should be in your voice, on topic and relevant: if you\'re using social media for business, you may want to keep your personal opinions on your personal accounts.

• Images get more views on social media so include photos, graphics, videos, gifs and infographics in your content strategy.

• Engage in existing conversations about your category, interests or brand.

• Twitter Lists help you organize accounts you want to follow into groups so you can easily monitor their posts. TIP Users are notified when you add them to a List so be strategic.

• Tools let you plan and schedule your social media posts 1 day, 1 week, 1 month or even 1 year in advance.

• Provide value and be useful - follow the 80/20 rule: 80% useful posts to provide information and resources in your area of expertise, only 20% selling your product or service.

• Handle: Some platforms allow you to have both a name and a handle; ie on Twitter you could have both your name and your brand name.

• Pin: Bios have limited real estate, Twitter and Facebook let you pin a post to the top of your news feed. Pin info you want viewers to know 1st lik a sale, special event or key product feature.

• Follow users relevant to your message based on keywords, demographics or hashtags.

• Set up your network notifications based on what actions you want to be notified about, and how frequently.

• Daily Social Media Management Checklist for Sales Success: 10 - 15 minutes

• Engage with people you follow or are targeting (use your Lists).

• Respond to all messages - even just a Like!

• Like and retweet posts from industry influencers (hint: use your List!)

• Thank retweeters for spreading your message.

• Weekly Social Media Management Checklist for Sales Success - 15 - 30 minutes

• Research new prospects to follow and engage.

• Monitor the competition. When you add someone to a List they are notified: you may not want a list of Competitors, but a private list of "Industry Experts" could mask competitors.

• Welcome new followers with a simple Thank You post or image and new followers\' handle

• Follow 2-3 new prospects: don\'t just follow, message them and introduce yourself and explain why you\'re connecting.

• Follow 2-3 new influencers: introduce yourself and share why you\'re following them and your common interests; invite them to follow you back.

• Schedule & review posts for the coming week: use a tool to plan and schedule posts: holidays, special sales or events, product releases; review scheduled posts to be sure they\'re still relevant

• Monthly Social Media Management Checklist for Sales Success - 5 minutes

• Audit your social media profiles and make sure everything is accurate, links work, pinned posts are relevant, photos are current.

• Analyze your social media results against your goals, and adjust your strategy as needed. Many social networks have analytics available, or create a report.

• Annual Social Media Management Checklist for Sales Success - 15 minutes

• Set goals for your annual social media sales and engagement.

• Create and annual social media content strategy.

• Build an annual social media calendar

• Evaluate if you should join a new social media network or leave one that isn\'t working for you.

• Social Selling Facts and Stats

• Fact: 91% of B2B buyers are now active and involved in social media.

• Fact: 84% of senior executives use social media to support purchase decisions.

• Fact: 75% of B2B buyers are significantly influenced by social media.

• Fact: 44% of B2B marketers have generated leads via LinkedIn.

• Fact: 78.6% of salespeople who leverage social media to sell out-perform those who don’t.

• Fact: 81% of shoppers conduct online research before making big purchases.

• Fact: 48% of consumers start mobile research with a search engine.

• Learn More: 25 B2B Sales Stats That Will Change Your Sales Strategy https://www.checkli.com/a/checklists/view/409826

This checklist was created by anthonycaliendo

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