Amazon SEO: How to Optimize and Rank Amazon Product Listings (2019 Edition)

Google and Amazon use different algorithms but don't let that scare you away. When people are on Google they are at the top of the funnel. Once they get to Amazon it's towards the bottom and they're ready to buy! Amazon SEO is

Optimize your Product Page and increase your sales Optimizing your product pages is all about understanding how Amazon A9 Works
  • Research your competitors to see what keywords they're using

    ×

    How to do this task:
    Subtasks:
  • Do keyword research using Merchant words for Amazon specific keywords

    ×

    How to do this task:
    Subtasks:
  •  Do research using Uber Suggest using Google Specific keywords

    ×

    How to do this task:
    Subtasks:
  • Compare the Google keyword list to the Amazon keyword list

    ×

    How to do this task:
    Subtasks:
  • Understand that Google is about Intent and Amazon is about sales

    ×

    How to do this task:
    Subtasks:
  • Read Amazons standards for titles, bullets, enhanced brand content, and product descriptions

    ×

    How to do this task:
    Subtasks:
  • Create a primary keyword list (10 keywords), secondary keyword list (20 keywords), and tertiary keyword list (30-40 keywords)

    ×

    How to do this task:
    Subtasks:
  • Write a title using primary keywords and this formula as a baseline (Brand + Line + Size+ Product Type)

    ×

    How to do this task:
    Subtasks:
  • For the bullets use a mix of primary, secondary, and tertiary keywords

    ×

    How to do this task:
    Subtasks:
  • Keep bullets short, informative, concise, with all the major features or important product information

    ×

    How to do this task:
    Subtasks:
  • For the product description elaborate on the bullets but also include any important keywords or information you missed while addressing important features

    ×

    How to do this task:
    Subtasks:
  • Take professional images that show all important angles of the product ( you can include up to 9 so you should utilize ALL 9)

    ×

    How to do this task:
    Subtasks:
  • Have someone review the copy and the images before publishing

    ×

    How to do this task:
    Subtasks:
  • Publish the product page but track the progress using Data Hawk

    ×

    How to do this task:
    Subtasks:
  • Repeat the above steps and optimize along the way

    ×

    How to do this task:
    Subtasks:
This checklist was created by arashghaemi

861 copy saved

861 copies saved