by backinstock
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How to Write Captivating Shopify Product Descriptions that Increase Sales

• Use a powerful adjective to describe the product.

• Name the product using customer-friendly language.

• Tell a short story of how the exact target market uses the product.

• Make sure the product description is easy to scan.

• Use excellent photos that completely show the product.

• Use SEO-friendly keywords, language and tone that customers use.

• State benefits (first) and features using bullet points.

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