The Ultimate Shopify Store Launch Checklist for First-Time Store Owners
Picking a Shopify theme that fits your brand & products is one of the most important launch steps.
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Part 1: Do Your Homework
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Know your target customers and have a marketing plan
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Choose your products carefully
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Get great photography of your products
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Part 2: Setting Up Your Shopify Store
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Pick a Shopify store theme
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Add your products
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Set up a custom domain
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Organize your store with product categories, pages, and navigation
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Take care of shipping and financial settings
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Enter your store policies
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Review everything with fresh eyes one more time before launching
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Make it live, and be your own first customer
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Part 3: Optimizing Your Shopify Store
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Customize your store’s email templates
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Set up a reporting schedule and track your key stats
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Don’t miss out on sales because you were out of stock
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Make a list of goals and keep putting in the time
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