25 Social Media Marketing Tips for Real Estate Agents
Searching for a home online is becoming the norm. Social media marketing is a cost-effective, high-impact strategy for real estate agents to connect with current and potential clients, boost their online profile and amplify their marketing efforts. Social media is where your clients will be: looking for homes, researching interest rates and virtually visiting new neighborhoods.
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Think Local: Social media reaches everywhere but most realtors sell in a very defined geographic area. Your buyers come from anywhere but they want to buy in a specific community.
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Social Profiles: Use your social media bios to say where you are and your specialty. Don't: Florida Realtor; Do: Realtor with $50M Home Sales in Delray Beach Florida - 2017 All American City.
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Use Location Services: Social media platforms like Facebook and Instagram allow you to identify the location you're posting from. Instagram posts tagged with location get 79% higher engagement!
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Facebook: It's good to post news and photos about your properties but are you generating leads? Realtors should have a professional Facebook page to use FB's business tools.
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Videos: Take visitors on a virtual open house tour and live stream and share videos of properties on Facebook, Twitter and Instagram.
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Hashtag Strategy: Hashtags are essential for Twitter and Instagram to help people find your posts. IG allows up to 30 #s!
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Be a Go-To Resource: Instead of only posting your listings and open houses share local information that is useful to potential clients and people new to the area.
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Social Media Scheduling Tools: The secret key to success for many social media marketing pros are tools that help you plan and schedule your posts in advance: 1 day, 1 week and even 1 month!
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Be authentic: That means the real you interacting with your audience in real time. Scheduling tools are good: but don't set it and forget it.
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Website: Personal branding is vital to stand out from the competition. A personal website and blog plus your social media profiles are your arsenal for digital reputation management.
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Instagram is quickly becoming the top visual social media marketing tool. Realtors can take advantage of IGer's fascination with behind the scenes photos to showcase their properties.
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Lead Magnets are free but useful resources you provide in exchange for an email address: webinar on choosing a realtor, 1st Time Home Buyer's Guide, Newcomers Welcome Book etc
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Use Geo-targeted Facebook Adsto target your ads very specifically. Use promoted posts to get your great Facebook posts seen by other Facebookers in your geographic area.
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Tweet Tips about Staging and Moving. Help your clients and teach them how to stage their home for better sales. Post links to articles and videos on how to feature their residence.
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Use the 80/20 Rule. Post about your listings 20%, and 80% of your content should be about your community news, events, lifestyle and information.
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Set Up Pinterest Boards for your listings, your community, local foods, home selling tips, home buyer facts, staging, decorating and other information for buyers and sellers.
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Set Up a LinkedIn Page with a strong photo, bio and summary that specifies your area covered, specialties and awards or commendations. Get LI recommendations from clients and service providers.
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Blog on your website to show your expertise, share information and tips for buyers and sellers, and are great for SEO and keeping fresh content on your site.
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Promote your blog on all your social media channels.
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Follower Other Experts on social media and reshare their posts, such as schools, community organizations, banks, nonprofits, mortgage companies.
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Don't Post Duplicate Posts on all your social media channels. If you share a blog post, create a unique post for each social network, all pointing to the same link.
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Don't Try to Be Everywhere. Pick 2 or 3 social media channels that your ideal clients follow and master them. Once you develop a strong presence and following you can expand to another network.
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Engage Don't Just Broadcast Don't just post information on social media: interact! Comment, Share, and Like interesting posts. Ask questions and crowdsource information.
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Answer Questions from people asking online about buying or selling a home, looking for local information or needing resources.
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Be Useful. Social media is about being social. Provide useful, relevant information for your idea clients to build your online brand personality and grow a following.
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