by catherinerussell
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Content Marketing + Blog Checklist for Antique Dealers

• Decide What to Write About 

• Do keyword research on what your target audience wants to know 

• Write a Content Strategy: What\'s your goal?

• Create a Content Plan - a blog? social media?  

• Choose 2-3 social media platforms

• Make a Content Calendar for the year: what are you going to write about, who will write it, when will you write it, where will it be hosted, and how will you promote it 

• Make a Social Media Calendar for the coming month/quarter/year: where and when will you promote your content? 

• Schedule your social media posts 1-4 weeks in advance, and further for recurring events ie holidays, sales, and special events 

• Engage with your content followers: respond to all questions and comments, Like or Follow back when appropriate 

• Build an Antique Business Blog 

• Write relevant, useful content about your business that your target audience wants to read 

• Optimize your blog so that people and search engines can understand and find it

• Antiques are very visual - so your antiques blog should appeal to visual and creative audiences  

• Promote your blog on social media sites that your audience lives on - know your buyer personas 

• What to Blog About

• The story behind pieces in your antiques store 

• Different styles and trends in antiques 

• Advice on buying antiques

• Special events or sales 

• Behind the scenes experiences you\'ve had buying antiques in Europe

• Tips for repurposing or caring for antiques

• How-tos for antique restoration 

• How to decorate with antiques 

This checklist was created by catherinerussell

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