Content Marketing + Blog Checklist for Antique Dealers
A targeted content marketing strategy can drive organic traffic to your website and social media sites and improve your rank and SERPs. Your antique business blog is a marketing channel to help increase your visibility online, build brand awareness, add names to your mailing list and support your business's growth.
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Decide What to Write About
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Do keyword research on what your target audience wants to know
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Write a Content Strategy: What's your goal?
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Create a Content Plan - a blog? social media?
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Choose 2-3 social media platforms
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Make a Content Calendar for the year: what are you going to write about, who will write it, when will you write it, where will it be hosted, and how will you promote it
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Make a Social Media Calendar for the coming month/quarter/year: where and when will you promote your content?
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Schedule your social media posts 1-4 weeks in advance, and further for recurring events ie holidays, sales, and special events
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Engage with your content followers: respond to all questions and comments, Like or Follow back when appropriate
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Build an Antique Business Blog
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Write relevant, useful content about your business that your target audience wants to read
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Optimize your blog so that people and search engines can understand and find it
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Antiques are very visual - so your antiques blog should appeal to visual and creative audiences
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Promote your blog on social media sites that your audience lives on - know your buyer personas
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What to Blog About
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The story behind pieces in your antiques store
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Different styles and trends in antiques
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Advice on buying antiques
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Special events or sales
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Behind the scenes experiences you've had buying antiques in Europe
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Tips for repurposing or caring for antiques
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How-tos for antique restoration
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How to decorate with antiques
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