20 Things Every Piece of Good High-Quality Content Should Include
20 Things Every Piece of Content Should Include
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TITLE - should be engaging, catchy, or clever, and include your focus keyword. 60 characters is great
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INTRO PARAGRAPH - introduce what the reader will read about or learn. Include your keyword in the first few sentences
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HIGHLIGHT KEYWORD - bold your keyword in the first few setences
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INCLUDE MULTIPLE H2 & H3 TAGS - with captive headings. Each heading should be followed by a few paragraphs of text
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PARAGRAPH - each paragraph should not be longer than 300 words
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USE TARGET KEYWORD - naturally use variations and synonyms throughout the body of text
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INCLUDE BULLET POINTS - do this at least twice throughout your content
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INCLUDE A CTA - call to action. What can you readers take away from reading your content
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FEATURED IMAGE - make sure your featured images is labeled correctly with your target keyword and include an alt tag
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INCLUDE ADDITIONAL IMAGES - must be labeled correctly and naturally placed every few paragraphs
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INCLUDE A QUOTE - make sure you also link to the quote
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CREATE A INFOGRAPHIC - help the reader further understand your topic or learn more information
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INCLUDE A META DESCRIPTION - 50–160 characters is recommended
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INCLUDE A SLUG - slugs should be short
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LINK YOUR CONTENT - old to new and vice versa
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LINK TO A SOURCE - should be authoritative and relevant content
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YOUR VOICE/AND BRAND - write for people and for Google
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GOOGLE FEATURED SNIPPETS - learn how to write and optimize your content for Google Featured Snippets
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PROOFREAD - come back a few hours later and re-read. Have someone else also read you content
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RESEARCH - have you included everything? Check out high-ranking competitors to see what you are missing
