by denisewakeman
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Blog Post Promotion Checklist

• Pre-publication: Prepare for promotion

• Create 6-12 status updates you can use in your social media promotions

• Create shareable images for each of the social networks you use: Twitter, Facebook, LinkedIn, Pinterest, Instagram (I recommend using Canva.com). A minimum of 3 images: square, horizontal and vertical

• Include a minimum of one feature image in your blog post. Landscape is best (horizontal image.)

• Create a blog post trailer video (use http://Lumen5.com or Adobe Spark)

• Use tweets and quotes to create quote images for sharing on visual platforms: Facebook, Instagram, LinkedIn, Pinterest, Twitter

• Create an image to post on Instagram Stories - 1080 x 1920 pixels

• Create UTM tracking links for the sites on which you\'ll be sharing your blog post (see info here: https://goo.gl/SyoCq8 )

• Promote your published blog post

• At time of publication, share your post on Twitter, your Facebook page, LinkedIn, and Pinterest if you are active on these platforms

• Use your favorite scheduling tool to queue up social media posts that drip out to your preferred over 30 days; use the status updates you culled and created from your blog post

• If you promote your posts on Instagram, use Shorby.com to offer multiple links on your bio. Update with a link to your new blog post. Example here: https://shor.by/denise 

• Day of publicaion: Set up your post push notification (ex. Pushengage.com)

• Day of publication: send email notification to your blog notification list

• 5-7 days after publication, upload your blog trailer video to Facebook, Twitter, LinkedIn and YouTube

• Post on Google My Business profile

• If you run a LinkedIn group, share your post to the group

• If you run a Facebook group, share your post to the group

• 30 days after promotion - review data from shares and reshare the most popular tweets and status updates

• Amplification Sites (free and fee)

• Bloglovin\' (free - set up with RSS feed)

• Triberr (free - set up with RSS feed)

• Viral Content Bee (free & fee)

• Quuu Promote (fee)

• Social Buzz Club (fee)

• Repurposing and Republishing Your Posts

• Create reminders on your calendar on the dates you plan to republish your post

• 14 days after publication - republish on Medium.com 

• 21 days after publication - republish on LinkedIn Articles

• 28 days after publication - convert to pdf doc and post on Slideshare.net

• Create a slide deck with bullet points covering your content and post on Slideshare

• Get more repurposing tips: https://denisewakeman.com/13

• (c) Copyright Denise Wakeman. All Rights Reserved. (Updated June 2019)

This checklist was created by denisewakeman

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