5 Proven Ways To Boost Your App Downloads
App store optimisation tips
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Tip #1: Focus on ASO ASO or App Store Optimization are techniques that help you improve your app ranking in the play store. Where the basic idea of ASO is the profound usage of keywords, metadata, descriptions, reviews, and ratings, going a bit more technical you would uncover how are the keywords placed in different app categories. Performing an A/B testing helps developers analyze which keyword works best for an app. For instance, yoga is a generic keyword and fetch thousands of apps however, focusing on power yoga would leverage chances of your app being popped at the top.
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Tip #2: The Right Name followed by an efficient description It is important that your app is proficient enough is announcing itself and it’s services to the users. In order to attain this, you should name you all right and also describe it in a sleek manner. After reading the description of your app, users must get a clear picture of what the app is exactly all about and how can they be benefitted. Try being a little innovative but stick to the actual functionality. Also, draft the description keeping in mind the ASO techniques. The more the merrier!!
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Tip #3: Promote User Reviews Mouth-of-word is one of the most successful ways to promote apps. Appearing on the first page isn’t enough as that does not guarantee download. It just improves the appearance and hence to ensure that your app visitors convert to users, you need to encourage user reviews. Having positive reviews on your app page builds virtual trust and users are more likely to prefer highly rated apps. Market your app and engage in user rating options
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Tip #4: Promote User Reviews Mouth-of-word is one of the most successful ways to promote apps. Appearing on the first page isn’t enough as that does not guarantee download. It just improves the appearance and hence to ensure that your app visitors convert to users, you need to encourage user reviews. Having positive reviews on your app page builds virtual trust and users are more likely to prefer highly rated apps. Market your app and engage in user rating options
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Deploy an appealing icon Appearances are most effective when a user has to make a choice. It’s like the first impression is the last. As users move up and, down to find the apt app for the desired service, the app with an attractive icon is most probably the one to be downloaded. Ensure that your app icon voices the feature and the core of the app idea. This help users connect with an app and end up downloading the same
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Tip #5: Social Media Marketing One of the most effective ways to promote an app is through social media. Social Media Marketing is the platform where you can find millions of users, pitching messages and targeting them to a specific user group would eventually fetch positive results. However, before you do this, you have to be sure that you are doing it on the right platform and dedicating to the right set of users. For instance, dating apps are primarily focused on the youth and so you need to market it accordingly. Adjust the tone of your message as required by the service provider by an app. A business app promoted with a friendly and exaggerative tone would do more harm than good.
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