by marvinrussell
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Content Maximizing: How to Optimize Top Performing Content for Additional Keyword Opportunities

How to Perform Content Maximizing

• 1. Setup

• Connect Google Search Console to Google Analytics https://support.google.com/analytics/answer/1308621?hl=en 

• Open Google Analytics

• Go to Acquisition > Search Console > Landing Pages 

• Expand Google Analytics date range to capture enough data

• 2. Identify Top Performing Content

• Filter by your desired metric (Goal, Clicks, Impressions, Conversion Rate, etc)

• Review top landing pages on the left in blue links (filter as desired)

• Click the blue text link of a top performing landing page

• 3. Identify Additional Target Keyword Opportunities

• Review Average Position column. Look for keyword opportunities in positions 2-20 or more.

• Select, and save additional keyword opprtunties.

• 4. Update Content of Landing Page to Target Additional Keyword Opportunities 

• Naturally add additional keyword opportunities in the page copy (new sections, headings, paragraphs, etc)

• Naturally add additional keyword opportunities to new image file names, alt tags, and captions.

• Update Title and Description tags with additional keywords opportuntities 

• Update internal linking from other pages using additional keywords as anchor text

• Perform any other natural optimization updates, based on additional keywords.

• 5. Update Your Conversion Strategy

• Identify top conversion points from top performing landing pages

• Add heat sensor tracking to track eye movements and clicks (hotjar.com works great!)

• Add additional CTA points in post, sidebar, header, etc (content Upgrades, Links to Free Trials, Etc)

• Consider adding sticky headre with a CTA button

• COnsider Adding chat support to top performing landing page.

• Perform any additional conversion points to maximize the performance of the landing page

• Repeat 3-6 months

This checklist was created by marvinrussell

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