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50 Fascinating Twitter Stats Every Content Marketer Should Know

• When should I Tweet?

• Tweet from 9pm to 10pm to get the most retweets and favorites

• Tweet from 2am to 3am to get the most clicks

• B2B users should tweet Monday through Friday

• B2C users should tweet Friday, Saturday, or Sunday

• 3am to 4am is the least popular time to tweet

• 12pm to 1pm is the most popular time to tweet

• 9am to 1pm to the worst time to tweet to get clicks

• What should I Tweet?

• Add your URL in the middle of a tweet - you\'re 26% more likely to get retweeted

• One hashtag is 69% more likely to get retweeted that two hashtags

• Tweet with an image and get 18% more clicks

• Tweet with an image and get retweeted 150% more

• Tweet with an image and get 89% more likes

• Use 20-40 characters if your tweet has an image

• Use 120-140 characters if your tweet does not have an image

• Ask users to follow you and increase follows by 258%

• Avoid tweets with links to get more retweets, favorites, and replies

• Ask users to download an app and increase downloads by 13%

• Add a video - you\'re 6x more likely to be retweeted than using a photo

• Add quotations to your tweet - you\'re 52% more likely to get retweeted

• Don\'t add question marks in your tweet. They get 39% to 52% fewer clicks

• Why do people use Twitter?

• 47% of users who follow a brand on Twitter are more likely to visit the brand\'s website

• 77% of users feel better about a brand if they are replied to on Twitter

• 86% of Twitter users use the network to find news

• 60% of users expect a brand to reply within one hour

• 33% of users follow a brand on Twitter

• 58% of top brands have 100,000 followers or more

• 66% of users found a new small to medium sized business on Twitter

• 94% of users plan on buying something from a small to mid size biz they follow on Twitter

• 64% of Twitter users share news in tweets

• 84% of shoppers on Twitter look for deals, reviews, and gift ideas

• 67% of moms are more likely to research new products on Twitter

• Who uses Twitter?

• 24.6% of verified accounts are journalists

• 33% of teens in the U.S. use Twitter

• 36% of online Millennials (18-29) in the U.S. use Twitter

• 21% of online 50-64 year olds in the U.S. user Twitter

• 10% of online 65+ year olds in the U.S. user Twitter

• 29% of online college students in the U.S. use Twitter

• 30% of online people in the U.S. who earn $75,000 or more use Twitter

• 54% of Twitter users earn $54,000 or more per year

• 70 million people in the U.S. use Twitter

• Outside the U.S., Brazil (27.7m), Japan (25.9m), and Mexico (23.5m) have most Twitter users

• How do people use Twitter?

• 80% of active users access Twitter on mobile devices

• 90% of video on Twitter is watched on mobile devices

• 29% of Twitter users mainly use their desktop device to Tweet

• Twitter User Stats

• Twitter has about 317 million active users

• 5,700 tweets are sent each second

• 500 million tweets are sent each day

• Twitter has 100 million daily active users

• The UK has 13 million Twitter users

• Sources

• https://www.talkwalker.com/blog/40-amazing-twitter-stats-to-inspire-your-2017-social-strategy

• https://blog.hootsuite.com/twitter-statistics/

• https://blog.bufferapp.com/twitter-data-1-million-tweets

• https://www.brandwatch.com/blog/44-twitter-stats-2016/

This checklist was created by mysiteauditor

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