How to Optimize Your Page for Featured Snippets in Google Search

Write you page title in the form of a question or answer (How to..., What is..., How do...)

Make sure your URL, reflects your page title: /how-to-do-this

Add your question to the page body using a H1, H2, H3, or H4 tag

Option A

Answer the question in a html paragraph tag

Use 54-58 words to answer your question (source: https://goo.gl/dFRqsc)

Use HTML bullets directly below your question to answer

Start bullets common answer phrasing (First, Second or Step 1, Step 2, etc)

Use Subheadings (h2, h3, etc) to answer your question

Begin subheadings with common answer phrasing like (First, Second or Step 1, Step 2, etc)

Make sure your page is optimized for a target keyword and question

Use https://optimizemysite.com to audit any page against keyword question

Read more about Google\'s Featured Snippet at: https://goo.gl/guzLG5