Facebook Checklist: Setting up an Like/Comment Facebook Business Page Contest
Share this Facebook contest checklist with your social media manager, intern, or assistant so they can create effective and engaging contests, to help you build your following on Facebook.

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Decide what are your objectives for a contest. Growth followers, reward loyal followers, etc?
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Decide on giveaway/prize item
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Look for a related Facebook account to partner with (if makes sense to your business/brand)
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Have a clear Call to Action (CTA) for your followers
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Use a high-quality photo that followers would want to engage with (only post your own photos)
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Create a clear and clever contest caption (40-80 characters is best)
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Be clear and concise about what is required to enter
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Include that the promotion is in no way sponsored, endorsed, or administered by, or associated with, Facebook.
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Post the time and date of when the contest ends
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Keep your content short to keep momentum (3 to 5 days)