Facebook Checklist: Setting up an Like/Comment Facebook Business Page Contest
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Decide what are your objectives for a contest. Growth followers, reward loyal followers, etc?
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Decide on giveaway/prize item
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Look for a related Facebook account to partner with (if makes sense to your business/brand)
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Have a clear Call to Action (CTA) for your followers
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Use a high-quality photo that followers would want to engage with (only post your own photos)
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Create a clear and clever contest caption (40-80 characters is best)
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Be clear and concise about what is required to enter
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Include that the promotion is in no way sponsored, endorsed, or administered by, or associated with, Facebook.
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Post the time and date of when the contest ends
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Keep your content short to keep momentum (3 to 5 days)