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Instagram Checklist: Setting up an Instagram Contest

Instagram Contest Checklist

• Decide what are your objectives for a contest. Growth followers, reward loyal followers, etc?

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• Decide on giveaway/prize item

  See description

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• Look for a related account to partner with or create an Instagram Loop Contest (if makes sense to your business/brand) (click on + to see how to set up Loop Contest)

  See description

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• Have a clear Call to Action (CTA) for your followers (click on + for examples)

  See description

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• Use a high-quality photo that followers would want to engage with (only post your own photos)

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• Create a clear and clever contest caption (138-150 characters is best)

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• Be clear and concise about what is required to enter

  See description

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• Include the text "this giveaway is not endorsed or sponsored by Instagram" in your content rules

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• Post the time and date of when the contest ends

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• Keep your content short to keep momentum (3 to 5 days)

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• Post your contest to you stories with contest photo and how to enter

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