Instagram Checklist: Setting up an Instagram Contest
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Decide what are your objectives for a contest. Growth followers, reward loyal followers, etc?
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Decide on giveaway/prize item
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Look for a related account to partner with or create an Instagram Loop Contest (if makes sense to your business/brand) (click on + to see how to set up Loop Contest)
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Have a clear Call to Action (CTA) for your followers (click on + for examples)
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Use a high-quality photo that followers would want to engage with (only post your own photos)
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Create a clear and clever contest caption (138-150 characters is best)
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Be clear and concise about what is required to enter
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Include the text "this giveaway is not endorsed or sponsored by Instagram" in your content rules
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Post the time and date of when the contest ends
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Keep your content short to keep momentum (3 to 5 days)
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Post your contest to you stories with contest photo and how to enter