Product/Service Launch Checklist
Product/Service Launch Checklist
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PRE LAUNCH CHECKLIST
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Assign tasks to your team
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Set a date for your product/service launch
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Create a landing page on your website for your new product/service
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Write content to describe your new product/service and additional product knowledge
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Include SEO friendly descriptions and keywords you are targeting
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Set up your payment structure for how customers will purchase your product (and make sure to test)
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Take photos of your product or design a digital layout for your online course, training material, eBook, etc
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Add links where needed throughout your website that links to your product/service
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Create/write out your product/service workflow (what are the steps for the customer and you beginning to end)
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Create your marketing plan
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Create your promotional and sales materials
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Set up your email campaign
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Write a press release
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Send out PR kits
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Reach out to influencers to help you promote your product/service
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Set up support for your product/service (if needed) could be as simple as an email address
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Set up your launch goals
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Look for interview and podcast opportunities
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A WEEK TO TWO DAYS BEFORE LAUNCH
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Write a blog post to feature your new product/service
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Do a run-through of your entire launch plan (a few days before a launch)
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Start your marketing plan and email campaign
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Start your promotional strategy
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Tell people (get them excited about your new product/service)
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Send out your press realease
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LAUNCH DAY CHECKLIST
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Make your product/service live (do this before any marketing or emails go out for the day)
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Send out your launch day email campaign (you can also prepare and automate this ahead of time)
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Post everywhere you can about your launch day
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Be available and ready for any issues
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POST LAUNCH CHECKLIST
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Send out a thank you email to all your customer that purchased your product/service
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Continue your marketing plan, email campaign and promotional strategy (plan out the next six months)
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Ask customers for feedback