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Product/Service Launch Checklist

Product/Service Launch Checklist

• PRE LAUNCH CHECKLIST

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  How to do this task:

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• Assign tasks to your team

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  How to do this task:

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• Set a date for your product/service launch

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• Create a landing page on your website for your new product/service

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• Write content to describe your new product/service and additional product knowledge

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• Include SEO friendly descriptions and keywords you are targeting

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• Set up your payment structure for how customers will purchase your product (and make sure to test)

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• Take photos of your product or design a digital layout for your online course, training material, eBook, etc

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• Add links where needed throughout your website that links to your product/service

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• Create/write out your product/service workflow (what are the steps for the customer and you beginning to end)

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• Create your marketing plan

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• Create your promotional and sales materials

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• Set up your email campaign

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• Write a press release

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• Send out PR kits

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• Reach out to influencers to help you promote your product/service

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• Set up support for your product/service (if needed) could be as simple as an email address

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• Set up your launch goals

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• Look for interview and podcast opportunities

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• A WEEK TO TWO DAYS BEFORE LAUNCH

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• Write a blog post to feature your new product/service

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• Do a run-through of your entire launch plan (a few days before a launch)

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• Start your marketing plan and email campaign

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• Start your promotional strategy

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• Tell people (get them excited about your new product/service)

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• Send out your press realease

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• LAUNCH DAY CHECKLIST

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  How to do this task:

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• Make your product/service live (do this before any marketing or emails go out for the day)

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• Send out your launch day email campaign (you can also prepare and automate this ahead of time)

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• Post everywhere you can about your launch day

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• Be available and ready for any issues

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• POST LAUNCH CHECKLIST

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• Send out a thank you email to all your customer that purchased your product/service

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• Continue your marketing plan, email campaign and promotional strategy (plan out the next six months)

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• Ask customers for feedback

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