by rachelmfredrickson
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DIY Keyword Research Checklist

• Take a real hard look at not only what you do but what makes you special. Write down at least three things that make you valuable to your customers
  

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• Now that you have three reasons why people would do business with you, start thinking of ways people might search for your products or services. A good way to start, is to look at your site navigation and break it down, category by category. Write a list of at least 5-10 words down per category. If you're a techy- use Excel
  

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• Plug your list of keywords into free tools like Google Trends, Keyword Shitter 💩, and Answer the Public. Gather the data from these tools
  

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• Analyze your keyword data and choose the best selections. Your goal should be to target 1-2 keywords per page. Save those two selections and toss out the rest
  

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• Come up with a few synonymous variations of your two selections by using Google or Answer the Public's related keyword suggestions
  

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• Now you have two keyword targets per page on your website, as well as a few synonymous variations to add to your list to weave throughout your web copy

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• Start tackling your SEO strategy and create your keyword-rich title tags, meta descriptions, content and more!
  

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This checklist was created by rachelmfredrickson

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