by rachelmfredrickson
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How to Write the Perfect Meta Descriptions for SEO

• Grab your keyword list and go to https://seomofo.com/snippet-optimizer.html

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• In a second browser tab, open the product or service page on your website you'll be writing the meta description for
  

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• Head back to https://seomofo.com/snippet-optimizer.html and start writing a draft of your meta description in the description box
  

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• As you write, you will see the character count. Make sure to keep your meta description under 156 characters so it doesn't get truncated in Google
  

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• Start to describe your product or service that will make someone want to learn more and visit your website.
  

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• Include your target keyword in the description at least once if you can (this gets bolded when searched on Google)

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• Include a call to action or highlight a benefit like, "Visit our website to learn more." or "Lifetime guarantee + fast shipping!". Think like a marketer!
  

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• When you have the perfect meta description, copy + paste to add to your website!
  

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This checklist was created by rachelmfredrickson

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