Shopify SEO - New Website Checklist
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Submit your sitemap to Google through the Search Console.
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Check for crawl errors on Google Search Console. (Recommended every 14 days)
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Ensure you are using one, and only one, H1 tag on your pages.
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Keep your page titles under 60 characters
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Keep your meta descriptions punchy and under 155 characters.
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Write compelling page titles that are human-readable.
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Include a keyword in your page URL.
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Ensure your images have descriptive alt tags and filenames.
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Informational pages and blog posts should aim for ~500 words.
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Write original product descriptions.
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Use redirects where necessary.
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Setup your business on other platforms such as Facebook, Twitter, Instagram, and Pinterest.
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Review your site on mobile.
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Ensure your store is fast.
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Google My Business Page
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Verify My Business Locations
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Add working hours on My Business
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Add Business Photos to Google My Business
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Add manager to business profile
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Add Google Channel