26 SaaS Metrics Founders Should Be Tracking

Tracking SaaS metrics as a bootstrapped Founder is key to growing your business and helping buyers see the value of what you’ve built. Here’s a look at what metrics we track for our own portfolio.

  • Revenue-Related SaaS Metrics

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  • MRR (Monthly Recurring Revenue)

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  • ARR (Annual Recurring Revenue)

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  • ARR (Annual Run Rate)

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  • TTM Revenue and TTM Profit (Twelve Trailing Months Revenue and Profit)

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  • Gross Margin or Gross Profit Margin

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  • ARPU (Average Revenue Per User)

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  • LTV (Lifetime Value)

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  • CAC (Customer Acquisition Cost)

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  • LTV (CAC Ratio)

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  • Customer Retention SaaS Metrics

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  • Number of Paid Customers

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  • Activation Rate

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  • Churn Rate

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  • Customer Happiness SaaS Metrics

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  • Customer/Conversation Happiness

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  • Median First Response Time

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  • Resolution Time

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  • Replies to Resolve

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  • Positive App Reviews

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  • Cancellation Turnarounds

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  • Google Analytics

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  • SERP (Search Engine Ranking Position)

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  • Number of Visitors by Channel

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  • Trials by Channel

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  • Activations by Channel

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  • Landing Page Conversion Rates

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  • Bounce Rate and Exit Rate

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  • Page Speed

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  • Device Type

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This checklist was created by sureswift

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