by sureswift
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26 SaaS Metrics Founders Should Be Tracking

• Revenue-Related SaaS Metrics

• MRR (Monthly Recurring Revenue)

• ARR (Annual Recurring Revenue)

• ARR (Annual Run Rate)

• TTM Revenue and TTM Profit (Twelve Trailing Months Revenue and Profit)

• Gross Margin or Gross Profit Margin

• ARPU (Average Revenue Per User)

• LTV (Lifetime Value)

• CAC (Customer Acquisition Cost)

• LTV (CAC Ratio)

• Customer Retention SaaS Metrics

• Number of Paid Customers

• Activation Rate

• Churn Rate

• Customer Happiness SaaS Metrics

• Customer/Conversation Happiness

• Median First Response Time

• Resolution Time

• Replies to Resolve

• Positive App Reviews

• Cancellation Turnarounds

• Google Analytics

• SERP (Search Engine Ranking Position)

• Number of Visitors by Channel

• Trials by Channel

• Activations by Channel

• Landing Page Conversion Rates

• Bounce Rate and Exit Rate

• Page Speed

• Device Type

This checklist was created by sureswift

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