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26 SaaS Metrics Founders Should Be Tracking

• Revenue-Related SaaS Metrics

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  How to do this task:

  Subtasks:

• MRR (Monthly Recurring Revenue)

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  How to do this task:

  Subtasks:

• ARR (Annual Recurring Revenue)

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  How to do this task:

  Subtasks:

• ARR (Annual Run Rate)

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  How to do this task:

  Subtasks:

• TTM Revenue and TTM Profit (Twelve Trailing Months Revenue and Profit)

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  How to do this task:

  Subtasks:

• Gross Margin or Gross Profit Margin

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  How to do this task:

  Subtasks:

• ARPU (Average Revenue Per User)

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  How to do this task:

  Subtasks:

• LTV (Lifetime Value)

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  How to do this task:

  Subtasks:

• CAC (Customer Acquisition Cost)

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  How to do this task:

  Subtasks:

• LTV (CAC Ratio)

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  How to do this task:

  Subtasks:

• Customer Retention SaaS Metrics

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  How to do this task:

  Subtasks:

• Number of Paid Customers

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  How to do this task:

  Subtasks:

• Activation Rate

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  How to do this task:

  Subtasks:

• Churn Rate

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  How to do this task:

  Subtasks:

• Customer Happiness SaaS Metrics

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  How to do this task:

  Subtasks:

• Customer/Conversation Happiness

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  How to do this task:

  Subtasks:

• Median First Response Time

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  How to do this task:

  Subtasks:

• Resolution Time

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  How to do this task:

  Subtasks:

• Replies to Resolve

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  How to do this task:

  Subtasks:

• Positive App Reviews

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  How to do this task:

  Subtasks:

• Cancellation Turnarounds

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  How to do this task:

  Subtasks:

• Google Analytics

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  How to do this task:

  Subtasks:

• SERP (Search Engine Ranking Position)

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  How to do this task:

  Subtasks:

• Number of Visitors by Channel

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  How to do this task:

  Subtasks:

• Trials by Channel

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  How to do this task:

  Subtasks:

• Activations by Channel

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  How to do this task:

  Subtasks:

• Landing Page Conversion Rates

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  How to do this task:

  Subtasks:

• Bounce Rate and Exit Rate

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  How to do this task:

  Subtasks:

• Page Speed

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  How to do this task:

  Subtasks:

• Device Type

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  How to do this task:

  Subtasks:

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