robinOne - crowfounding campaign
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PHASE ONE - PREPARATION
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Set up landing page
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Set up automation account
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Place a subscription form on landing page
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Set up relevant social media channels
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Set up google analytics
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Submit the product to BetaList, Product Hunt and german similar page
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Create a direct communication channel in between the team
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Write a plan start-to-end plan and assign tasks
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List of personal contacts that could support the project
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List of press and bloggers
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List of industry influencers
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Withdraw mailing list from landing page
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Set the price goal
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Calculate the numbers of backers we need (secure 30% buffer)
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PHASE TWO - THE CAMPAIGN
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Choose a platform and understand all its possibilities and limitations
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Read the crowdfunding campaign playbook
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Research successful campaigns
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Research for possible competitors
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Prepare script, shooting, editing, transcript (German, English, Portuguese, Spanish, Russian and French), subtitles and adjusting video pitch
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Select backstage, pre-prototype, drafts, sketches and relevant pictures/gifs/videos
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Build a storyline to tell under the description
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Set up a gif with a very simple and short "how it works"
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Set up a features and benefits list
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Mention the media outlets which the product was featured
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Set up a list of product technical specifications
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Team photos and bio (inventors and execution team)
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Set straight forward timeline from beginning of the campaign until shipping day
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Set project cost breakdown
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Videos updates with Q&A and news after the beginning of the campaign
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Set reward list
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Set stretch goals backup
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Set up FAQ (text or possible video)
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Send FAQ to mail list
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Share social media channels and direct contact
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Call to action
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LAUNCH THE CAMPAIGN!
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PHASE THREE - LAUNCH
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Email all friends, professional contacts and beta subscribers
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Submit campaign to Reddit, Hacker News and similar media outlets
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Reach out to press list, bloggers and influencers
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Link campaign to landing page
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Create social media content countdown -30 days with benefits and motives to join
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Monitors the buzz and take action by answering and clarifying all comments in all channels
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Set google alerts
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Update backers
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Thanks backers