PPC TASK CHECKLIST FOR ACCOUNT SUCCESS
PPC task
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Weekly PPC Tasks
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Project Performance
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Display Network Review
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Bid Changes
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Check Budgets
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Pause Underperforming Keywords
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Bi-Weekly PPC Tasks
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Negative Keyword Additions
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Keyword Expansion
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Ad Review
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Impression Share Report
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Monthly Tasks
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Check Campaign Settings
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Landing Page Review
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Monthly Keyword Comparison
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Bi-Monthly Tasks
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Geotargeting
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Time of Day/Day Parting
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Historical Performance Review
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Wrapping Up
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Obviously these are not the only things you should be doing in your PPC account, but this checklist provides a good foundation for PPC management.