Selling
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When Cross Selling Works
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When cross-sells are half the price or less of the original product
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small purchases and small cross-sells, e.g. monitor tissues plus monitor cleansing liquid
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Natural bundling, e.g. a camera plus a camera case
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When Cross Selling Fails
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When cross-sells are more than half the price of the original product
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When cross-selling chain is reversed: people won\'t buy a camera as an addition to a camera case
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When Upselling Works
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Relatively small difference in price or from the same price/class range
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Products with the same features and brand
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Full/close substitutes
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When Upselling Fails
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When main features/parameters don\'t match
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Some brands\' policies don\'t allow showing other brands as related products
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Full substitutes in cart may lead to loops and confusion
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Small percentage of considered purchases