Visualcontenting

The Digital Marketing Career Path

Digital marketing

• WHY DIGITAL MARKETING?

• Results can be monitered and tracked

• It\'s a lot more affordable than the traditional marketing methods

• Digital media is overtaking all forms of information consumption

• EMAIL MARKETING

• Understanding of metrics such as open, click-through, and bounce rates

• A/B testing

• Segmentation, niche targeting

• SEO

• Intuitive understanding of all aspects of SEO. Including knowhow to drive organic traffic

• Identification and evaluation of high-quality content

• Competitor analysis

• COPY & CONTENT WRITING

• English language skills: vocabulary, sound grammatical knowledge

• An eye for detail and research ability

• Creativity

• Good understanding of user\'s needs, motivations, and requirements

• SOCIAL MEDIA MARKETING

• Creativity

• Writing and analytical skills

• A solid understanding of SEO and content writing

• A customer service mindset and relationship-building skills

• ADVERTISING

• Ability to easily relate to people

• Communication skills

• Creativity

• SEARCH ENGINE MARKETING

• Performance marketing, conversion, and online customer acquisition

• Website analytics tool

• Bid management tools

• A/B and multivariate experiments

• HTML, CSS, and JavaScript

• MOBILE MARKETING

• Good knowledge about mobile marketing

• Creative

• Communication skills