14 Most Important Metrics To Focus In Your Digital Marketing Campaign
![Digital Marketing Campaign](https://s3.amazonaws.com/checkli.com/featured/digital.png)
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Traffic Generation
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1. Overall site traffic
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2. Traffic sources
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3. Mobile traffic
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4. Click Through Rate (CTR)
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5. Cost Per Click (CPC)
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Conversion Metrics
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6. Conversion Rate (CVR)
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7. Cost Per Lead (CPL)
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8. Bounce Rate
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9. Average page views per visit
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10. Average cost per page view
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11. Average time on site
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12. Rate of return visitors
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Revenue Metrics
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13. Return On Investment (ROI)
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14. Cost to Acquire a Customer (CAC)