Email Newsletter Marketing Campaign Checklist
![Email Newsletter Checklist](https://s3.amazonaws.com/checkli.com/featured/free-checklist-process.png)
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NEWSLETTER CAMPAIGN SETUP
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Create your lists for your email campaign(s) (if you have multiple email campaigns)
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Create and design your campaign layout(s) (look at examples of competitors layouts or popular email campaigns)
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THINGS TO INCLUDE IN YOUR DESIGN
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Footer
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Business address (contact information)
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Permission reminder
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Unsubscribe link
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Social icons (make sure links work)
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Simple easy to read layout
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Call to action
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EMAIL CAMPAIGN
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Research best times to send out your email campaign(s)
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Name your campaign(s)
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Complete who the email is from field
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Create a personalized/catchy subject line (keep it short)
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Create your preview text (what is your email about)
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Choose the correct list you are sending to
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EMAIL CONTENT
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Create your content/body of email (link content whenever needed)
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Make sure content is easy to read and to the point
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Add images (link images to content)
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Include call to action button
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Personalized ending
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TESTING
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Send yourself a test email
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Make sure your have proofread and checked for spelling errors
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Is your email address correct?
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Is your name correct?
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Review your subject line
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Review your preview text
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Are all your links working?
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Are all your images links?
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Are you sending your campaign out to the correct list?
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Send your email to someone else for them to review
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Let your team know a campaign email is going out (especially your developer if you are sending a lot of traffic to your website)
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SENDING EMAIL CAMPAIGN
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Do one last review of your email campaign
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Schedule or send out email campaign
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Review campaign analytics (make changes before next campaign)