Int'l QA Checklist

• Title: Title case

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  How to do this task:

  Subtasks:

• Title: 50-60 characters

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  How to do this task:

  Subtasks:

• Article between 1400-1600 words

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  How to do this task:

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• Primary keyword: Title

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  How to do this task:

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• Primary keyword: First H2

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  How to do this task:

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• Primary keyword: 1-4 times in copy

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  How to do this task:

  Subtasks:

• Primary keyword: Meta

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  How to do this task:

  Subtasks:

• Meta: 160 characters

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  How to do this task:

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• Meta: Complete single sentence

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  How to do this task:

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• Meta: After content for non-EN markets

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  How to do this task:

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• Headings: Sentence case

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  How to do this task:

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• Examples italicized

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  How to do this task:

  Subtasks:

• No bullet points in spoken examples

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  How to do this task:

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• br coding above all headings

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  How to do this task:

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• No nav menus

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  How to do this task:

  Subtasks:

• Four sentence intro structure

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  How to do this task:

  Subtasks:

• Evergreen content

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  How to do this task:

  Subtasks:

• Sourcing for non-common knowledge items

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  How to do this task:

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• No "will" and "should"

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  How to do this task:

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• "On your resume" not "in your resume"

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  How to do this task:

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• No idioms

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  How to do this task:

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• No Oxford comma

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  How to do this task:

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• Single quotes for GB

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  How to do this task:

  Subtasks:

• Capital letter following a colon so long as it's grammatically correct (complete sentence, proper noun, etc.)

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  How to do this task:

  Subtasks:

• How tos: Numbered list of steps

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  How to do this task:

  Subtasks:

• What is: Definitive intro sentence

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  How to do this task:

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• Disclaimer for company names

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  How to do this task:

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• Disclaimer for salary info

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  How to do this task:

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• No market location

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  How to do this task:

  Subtasks:

• Internal links: In-market CG page

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  How to do this task:

  Subtasks:

• External links: Appropriate sources

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  How to do this task:

  Subtasks:

• Links: Open in new tab

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  How to do this task:

  Subtasks:

• Check tags

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  How to do this task:

  Subtasks:

• ×

  How to do this task:

  Subtasks:

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